Small businesses in New Zealand – from restaurants, bakeries, and cafés to retail shops and real estate agencies – are navigating a challenging economic period. While growth in 2025 is projected at 2.4%, the retail and hospitality sectors remain cautious, with only slow improvements expected before 2026–2027. In such times, cost-effective and flexible advertising tools can make a real difference.
One simple yet powerful option is the A-frame sign (also known as a sandwich board sign) and Footpath sign. These signs are affordable, highly visible, and can be updated regularly to reflect promotions, seasonal campaigns, or special events. With spring approaching, followed by the busy Black Friday sales and increased property market activity, now is the time for small business owners to prepare.
Below are three practical ways to use A-frame sandwich board signs and Footpath sign to attract more foot traffic and increase sales.
1. Promote Daily Specials and Seasonal Campaigns
Restaurants, cafés, and bakeries thrive on daily specials and limited-time offers. An A-frame sandwich board sign placed outside the storefront can highlight today’s menu items, seasonal promotions, or festive deals.
For businesses that change promotions frequently, the A-frame sandwich board sign with Corflute board is especially useful. The Corflute panels are cost-effective and easy to replace, making it possible to roll out new campaigns without replacing the entire sign. You can order replacement panels directly through the Corflute sign options.
For temporary promotions or event-based advertising, a Corflute sign holder can be a simple and affordable solution.
2. Guide Customers and Improve Visibility
In competitive areas where multiple businesses operate, visibility is everything. A clear footpath sign with custom printed ACM panel helps guide customers to your entrance, particularly if your shop is tucked away or off the main road.
For a more durable option, many business owners choose the A-frame sandwich board sign with ACM boards. ACM panels are weather-resistant and designed for long-term use, making them suitable for roadside advertising or directional signage.
Businesses with vehicles can also benefit from magnetic car signs – a mobile form of advertising that keeps your brand visible while you’re on the move.
3. Build a Consistent Marketing Routine
One of the most effective ways to grow a small business is to maintain consistent visibility. Rolling out new signage on a regular basis – whether weekly specials, seasonal offers, or reminders of your services – keeps your message fresh and engaging for customers.
With A-frame signs NZ, you have flexibility in design. Some customers prefer to create their own layouts using our free tools. We provide PDF templates as well as Canva templates. For a step-by-step guide, check our tutorial: Design an A-frame Sandwich Board Sign Using Canva in 5 Minutes.
For those who prefer a professional finish, our team also offers a design service to help you create signage that communicates your message clearly and effectively.
Why Order from Aframe Footpath Sign NZ?
When investing in signage, small businesses need reliability, quality, and affordability. Here’s why many New Zealand businesses choose us for their A-frame sandwich board signs and Footpath signs:
- We offer the best prices for A-frame sandwich board signs and footpath signs in NZ.
- All products are New Zealand made in Auckland with fast turnaround times.
- Our customers consistently rate us with 5-star Google reviews for quality and service.
Explore our full range on the Aframe Footpath Sign homepage.
Final Thoughts
The economic environment may be challenging, but small business owners still have opportunities to attract foot traffic and boost sales by planning ahead. With affordable, versatile, and durable sandwich board signs and footpath signs, cafés, restaurants, retail shops, and real estate agents can ensure their promotions stand out during busy periods like spring and Black Friday.
Now is the right time to invest in practical tools like A-frame signs NZ – keeping your business visible and ready for growth.