How Businesses Use A-Frame Signs to Attract Foot Traffic
For many businesses, getting people to notice the business is the first step towards getting them through the door. This is where A-frame signs and sandwich board signs can be surprisingly effective.
An A-frame is positioned where people are already walking, making it possible to communicate with potential customers at the moment they are passing your business.
There are three particularly useful ways businesses can use an A-frame to communicate with people nearby.
1. Tell people what you sell
One of the simplest uses for an A-frame sandwich board is to explain what your business offers. A person walking past may recognise your business name but still not know what you sell.
A sandwich board sign can highlight a particular product or service, food and drink, a daily special, a new product or a simple reason to come inside.
The most effective signs usually have one clear primary message. A pedestrian may only look at your sign for a few seconds, so the main information should be easy to understand quickly.
If you are looking for A-frame sandwich board signs for your business, consider what you want someone who has never visited your business before to understand immediately.
2. Tell people what is happening
Your business does not always have the same message every day. Restaurants, cafes, entertainment venues and other businesses may have weekly events, specials or activities that change regularly.
Examples include quiz nights, live music, karaoke, open mic nights, weekly specials, upcoming events and temporary opening information.
We have also seen customers use an A-frame creatively to communicate their weekly events. Read Can You Use an A-Frame Sign for Weekly Specials and Events? to see this idea in more detail.
3. Help people find your business
An A-frame sign does not always need to sell something. Sometimes its most useful purpose is simply to help people find where they need to go.
This can be particularly useful for businesses inside a larger building, down a side entrance, set back from the main footpath or located upstairs.
A simple message such as CAFE →, ENTRANCE THIS WAY → or SHOP UPSTAIRS ↑ may be more useful than a large promotional message.
Think about the customer when designing your A-frame
One of the most important things to consider when creating an A-frame sign is what the person walking past needs to know. Rather than filling the sign with every piece of information about your business, choose the most useful message and make that the focus.
- Can someone understand the main message in a few seconds?
- Can the sign be read from a reasonable distance?
- Is the most important information easy to see?
- Does the message give people a reason to take notice?
For more ideas, explore our A-frame sign templates and design ideas.
A-frame signs are a communication tool
Whether you call them A-frame signs, sandwich boards or sandwich board signs, the basic idea is simple: put useful information where people are already looking.
If you are considering an A-frame sign in New Zealand, start by deciding what you want people walking past to understand. The design can then be built around that purpose.
See our A-frame sandwich board sign options or visit the A-frame Footpath Sign website.
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