Last month, we had the pleasure of working with New World in Whangarei, located in New Zealand’s North Island, on a custom signage order. The team reached out unsure whether to go with footpath signs or A-frame sandwich boards. Their initial message was simple:
"Am I able to get a quote for 2 custom signs? Am I able to get a price for a sandwich board and also the footpath sign?"
Their goal was to clearly direct customers around their fuel station with messages like:
- Sign 1: No Fuel Station Entry From This Side
- Sign 2: Fuel Station Entry From Other Side of Parking Area → (with an arrow and logo in the corner)
To help them decide, we sent mockups of both our footpath sign with custom printed ACM panel and our A-frame sandwich board sign, explaining the differences in cost, size, and visual impact.
Ultimately, they chose the footpath sign, and they couldn’t have been happier.
Google Review:
“Great service. Quick to respond to emails and I didn't have a clue how to design the sign I wanted so they did it for me. Fast turnaround from initial contact to picking up sign. I highly recommend.”
Why Footpath Signs Work: 3 Key Ways Businesses Use Them
Footpath signs, also known as pavement signs, sidewalk signs, or sandwich boards, are one of the most effective types of outdoor signage for attracting foot traffic. Whether you're in Auckland, Wellington, Tauranga, Christchurch, or Whangarei, here are three practical ways your business can use foot path signs to promote products or services:
1. Guide Pedestrian Flow
Many businesses, like New World, use footpath signage to direct customers where to enter or park. This is especially useful for retail locations, fuel stations, and any storefronts located in busy pedestrian areas. With bold text and clear directional arrows, pedestrian signs help reduce confusion and improve customer experience.
2. Promote Specials or Services
Use a footpath sign NZ businesses trust to highlight promotions, sales, or service hours. Custom printed sandwich board signs make it easy to update messaging as needed. For example, cafés can promote daily specials, salons can list walk-in availability, and retail stores can advertise clearance events—all with advertising boards right at the street level.
3. Enhance Brand Presence
A well-designed sandwich board or footpath sign Auckland retailers rely on is a simple but powerful branding tool. Whether you're a startup or an established business, consistent street-level branding reinforces your visibility. You can even add your logo in a discreet corner, just like New World did, for subtle brand recognition.
Why Order Footpath Signs From Us?
We know that business owners want their outdoor signage to be strong, fast, affordable, and reliable. Here’s how we meet those needs:
- Top Quality and Durability: Our footpath signs are made in Auckland, NZ to withstand wind, rain, and daily wear—perfect for North Island and South Island conditions alike.
- Fast Turnaround: If no printing is needed, orders are typically dispatched