Footpath signs are versatile tools for promoting your retail shop, as proven recently by Brews And Ques (NZ), a premium retailer based in the beautiful Marlborough wine region. Their owner, David Sutherland, harnessed the power of a footpath sign by designing a unique layout by using our free Canva footpath sign template. His creative approach included the company logo at the top and attractive images at the bottom while leaving the middle portion as a blank whiteboard. This allowed him to write promotions or important notes that could easily be changed as needed.
This clever strategy is a shining example of how a well-thought-out footpath sign can enhance a retail shop's promotional and advertising efforts. Here are some ways a footpath sign can help:
- Flexible Promotions: The use of a whiteboard surface, like in Sutherland's design, provides the flexibility to write custom promotions and important messages for customers daily. It's a cost-effective way to keep the messaging fresh and relevant.
- Brand Visibility: Prominently displaying your logo on the sign ensures that your brand stays visible and memorable to passersby, even those just browsing.
- Creativity in Design: With a creative footpath design, you can highlight special offers, new products, or seasonal themes that align with your business goals. A footpath sign template can guide you in designing effective signs that draw attention.
- Location-Based Advertising: Footpath signs are placed outside the store, effectively reaching the local audience passing by. This proximity increases foot traffic, encouraging impulse purchases.
Ready to get started? Check out the following resources:
- For ordering a custom-printed footpath sign: Footpath Sign Ordering Page
- For customizable templates: Footpath Sign Templates
- For a quick design guide: 5-Minute Canva Tutorial
Investing in a footpath sign with an eye-catching design is a small step that can yield significant returns, helping your retail shop stand out on the bustling streets of New Zealand!