Case study: How an A-frame sandwich board sign helped a food truck attract customers

Case study: How an A-frame sandwich board sign helped a food truck attract customers

In July, a food truck owner ordered an A-frame sandwich board sign after reaching out with detailed questions about panel size, materials, design requirements and pickup. We answered everything step-by-step, prepared a mockup, and confirmed the final print-ready file before production.

“I’m genuinely happy with my A-frame footpath sign from A Frame Footpath Sign. First of all, it was much cheaper than other places. I even ordered a similar one from Temu afterwards, and honestly this one is by far the best quality.

Huge thanks to Holly as well — she did her absolute best to help me, gave really solid advice, and made the whole process easy.

I’ve been using it outdoors for my food truck for over 3 months, and it’s been through rain and wind. It’s strong, sturdy, and well-built, and it’s still in great condition.

If I ever need another one, I’ll 100% buy again. Highly recommended!


Three practical ways to use your A-frame sandwich board sign

1. Use clear, simple messaging to guide foot traffic

A-frame signs work best when they communicate a single, useful message: directions, opening status, or a key offer. For mobile businesses such as food trucks, a well-placed sandwich board can capture customers who would otherwise walk past.

For example, a bold arrow, a daily special, or a short phrase like “OPEN TODAY” can be more effective than listing too many details.

2. Display high-value information customers need instantly

Because sandwich board signs NZ are updated easily, many small businesses use them to show:

  • signature products or daily specials
  • operating hours
  • queue instructions
  • quick price highlights

If you prefer designing your own artwork, we provide both PDF and Canva templates. See our tutorial: Design an A-frame Sandwich Board Sign Using Canva in 5 Minutes. More layout ideas: Templates for A-frame footpath signs.

3. Position the sign for maximum two-way visibility

An A-frame sign has two faces, so place it where both directions of foot traffic can see it. Adjust the angle depending on where pedestrians approach. For events, markets and pop-ups, shifting the board by even one metre can noticeably improve visibility.

Many business owners combine A-frame signs with ACM sign boards or corflute signs for additional branding, especially when setting up at multiple sites.

Why business owners choose our NZ-made A-frame signs

  • Best pricing in NZ: We offer some of the most competitive prices for A-frame sandwich board signs in NZ.
  • Reliable outdoor durability: Our signs are New Zealand–made using sturdy materials suitable for wind, rain and daily use. See more real experiences on our homepage.
  • Fast turnaround: All A-frame signs are produced locally in Auckland, giving faster turnaround times compared to overseas suppliers.

Need help preparing your design? Our design service makes sure your artwork is print-ready.

Practical checklist before placing your order

  • Confirm the correct A-frame size and whether you need handle cuts.
  • Prepare high-resolution artwork (PDF or vector preferred).
  • Choose between using our professional design service or designing it yourself using our Canva tutorial.
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